Welcome to #OurEntrepreneurs, a series where we meet our innovators and uncover what inspired them to create change. Today, we’re delighted to introduce Guido Bua, Founder of Curendi and part of the Dementia Innovators Programme.

Tell us a bit about yourself 

I am a Consultant Neurologist with over 20 years of experience in dementia care, neurorehabilitation, and brain health across Italy, Spain, and the UK. I lead a Memory Service in London and I’m the Chair of the Dementia Diagnosis Improvement Group for Hammersmith and Fulham.

I have a strong interest in improving dementia pathways, diagnostic quality, and equitable access to care. I also work at the intersection of clinical practice and digital innovation, with a particular focus on safe, practical uses of AI in healthcare.

Tell us about your innovation  

Curendi is a clinically informed digital support platform for family carers of people living with dementia. It is designed to help carers navigate the difficult day-to-day moments that often happen between appointments: repeated questions, distress, night-time disorientation, hallucination-related fear, personal care challenges, wandering risk, family coordination and carer exhaustion.

Curendi is not a diagnostic tool, a medication tool, or an emergency service. Its purpose is to provide practical, non-diagnostic caregiver support. The platform guides carers through a structured pathway: a care context profile, “Help me now” support for immediate challenges, an editable family support plan, a behaviour and care diary, home safety prompts, carer wellbeing check-ins, and clear signposting when professional help is needed.

The innovation is the combination of dementia-specific clinical insight, structured caregiver workflows and safe AI-enabled personalisation. Rather than giving generic information, Curendi helps carers turn a specific situation into clear next steps: what may be happening, what to try now, what to avoid, what to observe, and what to discuss with the GP, memory clinic, social care or other professionals. It is designed to support carers without replacing clinicians.

The impact I hope Curendi will have is to reduce caregiver overwhelm, improve confidence, support safer decision-making, and help families feel less alone after diagnosis. By helping carers record patterns and prepare better conversations with professionals, Curendi may also improve the quality of information shared with services and support earlier recognition of situations that require escalation.

In the longer term, I hope Curendi can become a trusted digital support layer for dementia care: co-designed with carers and people affected by dementia, evaluated through usability testing and pilot work, and eventually used by families, charities, memory services and care providers to strengthen support between formal appointments. My aim is to build a practical, compassionate and evidence-generating tool that helps dementia carers move from uncertainty and crisis-driven responses toward clearer, safer and more personalised support.

What is the problem or challenge you are addressing in the NHS and why is it important?

The challenge I am addressing is the gap between dementia diagnosis and practical day-to-day support for families after diagnosis. In the NHS, dementia care is not only about making the diagnosis. The harder challenge is often what happens afterwards, when families are trying to manage repeated questions, distress, night-time confusion, wandering risk, hallucination-related fear, personal care difficulties, home safety concerns and carer exhaustion between appointments.

This is important because family carers are a central part of dementia care, but they often have to make difficult decisions at home with limited structured support. When carers feel unsupported, small problems can escalate into crisis-driven contacts with primary care, urgent care, social care or emergency services. Carers may also struggle to describe patterns clearly to professionals, which can make reviews less efficient and delay appropriate support.

Curendi addresses this challenge by helping carers turn difficult daily situations into clear, practical and safe next steps. It supports structured care-context onboarding, “Help me now” guidance, editable family support plans, behaviour and care diaries, home safety prompts, carer wellbeing check-ins and signposting when professional help is needed. It is deliberately non-diagnostic and does not replace NHS or social care professionals. Instead, it aims to strengthen the support available between formal contacts.

I hope Curendi achieves improved caregiver confidence, better preparation for conversations with GPs, memory clinics and social care teams, earlier recognition of situations that need escalation, and reduced carer overwhelm. In the longer term, Curendi could provide a scalable, evidence-generating digital support layer for dementia care, helping families manage more safely and helping services receive clearer, more structured information from carers.

Why did you join the programme and how do you hope it will support you?

I applied because I repeatedly see the gap between diagnosis and the practical day-to-day support families need afterwards. I hope the programme will help me refine Curendi through mentorship, co-design and exposure to the wider dementia innovation ecosystem and potential investors. I am particularly interested in support around clinical safety, evidence generation, user testing and understanding how a digital caregiver-support tool could fit into real NHS and social care pathways.

I look forward to learning from mentors, people with lived experience, clinicians, and innovators, and to refining Curendi through co-design, evaluation, and potential pilot opportunities.

What are your ambitions for the next year?

Over the next year, my ambition is to move Curendi from an early-stage concept to a validated dementia caregiver support MVP through co-design, usability testing, and early pilot work. I want to build a safe, practical, and evidence-informed platform that genuinely helps family carers manage difficult day-to-day dementia care challenges between appointments.

I also hope to establish partnerships with dementia and NHS innovation stakeholders, refine the product’s safety and evaluation strategy, and generate the early evidence needed for future pilots, funding, and wider adoption.

Why do you think innovation is healthcare is important?

Innovation is important in healthcare because patient needs are evolving faster than traditional systems can adapt. In dementia care especially, families often struggle with fragmented support, limited time with professionals and increasing complexity between appointments. Innovation can help bridge those gaps by improving access, personalisation, communication and continuity of care.

I believe innovation is most valuable when it is practical, safe and designed around real-world problems. In healthcare, technology should not replace human care. It should support patients, carers and professionals by reducing unnecessary burden, improving organisation, strengthening decision-making and helping people feel more supported and informed.

For me, innovation is also important because it creates opportunities to redesign care pathways around lived experience, not just around systems. In dementia care, even small improvements in support, guidance and caregiver confidence can have a meaningful impact on quality of life for both families and the people they care for.

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We are thrilled to welcome Guido as part of the Dementia Innovators Programme in partnership with Alzheimer’s Society. For more information on the collaboration please visit the Dementia Innovators page.